Douglas Elliman Realty, an independent residential real estate brokerage, launched Elliman Productions, a content creation app powered by InfiniteCreator, on Thursday.
Through the app, real estate agents can capture videos and photos to promote their property listings.
Camilo Lopez, founder of Infinite Creator and Lifestyle Production Group, has created content for Douglas Elliman for years.
“Having worked with countless brokers over the years to produce evocative content for their listings, I know that quality content is critical to real estate,” Lopez said in a press release.
The app has professional-level editing tools like graphic assistance, auto-correction and step-by-step tutorials for the agents’ high-quality photo and video production. The app has been built exclusively for Douglas Elliman agents and provides them with branded assets and graphic elements for them to create custom content.
After production, the content can be submitted for further editing through the app. In this step, a team of editors provides the agents with branded and edited content within a day. The content produced can then be used as a cheaper marketing strategy, according to the release.
“Elliman Productions not only gives agents the ability to create elevated marketing content, but it also enables them to do it quickly and without compromising quality,” said Stephanie Garbarini, chief marketing officer of Douglas Elliman.
Elliman Productions also provides a networking platform for agents to connect to professional real estate photographers and videographers. Through the app, agents can schedule property shoots.
Scott Durkin, CEO of Douglas Elliman, said in the statement Elliman Productions follows the launch of StudioPro and Elliman Showroom this year. “Elliman Productions adds a vital new component to the toolkit we provide to our agents,” Durkin said.
Douglas Elliman also uses and invests in proptech companies in their early stage and provides real-estate related services like marketing, property management and escrow.