Why Fendi won’t phase out real fur

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LVMH’s sustainability strategy, called Life360, works toward a circular economy and prioritises traceability, transparency, climate and biodiversity in alignment with the company’s 75 houses. Goals include ethically sourcing all materials by 2026 and for eco-design to account for 100 per cent of production by 2030. But it won’t steer the elimination of fur, leaving that choice up to the brands.

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